An Opportunity to See (OTS) Is Sometimes Referred to as A(n)

question 40

Multiple Choice

An opportunity to see (OTS) is sometimes referred to as a(n) :

• A) ad impression.
• B) medium weight.
• C) gross impression.
• D) message attention value.
• E) gross rating point.

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Definitions:

Exponential Probability Distribution

A continuous probability distribution that is useful in computing probabilities for the time it takes to complete a task.

Continuous Random Variable

A variable that can take an infinite number of values within a given range, where any value is possible within the continuum.

Continuous Random Variable

A variable that can assume an infinite number of values in a continuous range.

Standard Deviation

A measure of the amount of variation or dispersion in a set of values, indicating how much the values differ from the mean of the set.