What Assumption Must Be Made in Order for the Theory

question 51

Multiple Choice

What assumption must be made in order for the theory behind the advertising response curve to be true?

• A) Effective reach is more significant than effective continuity.
• B) Reach and frequency multiplied together equals GRP.
• C) Continuity must be maintained on an even level.
• D) All ad exposures are equal.
• E) Creativity determines reach.

Grasp the essentials of effective blogging for business communication.

Learn the principles of viral marketing and conversation marketing.

Know the risks associated with using IM for business communication.

Understand the importance of communication style and format in business emails and blogs.

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Definitions:

National Security

The protection of a nation's citizens, economy, and institutions from threats or aggression, both internal and external.

Reelected

The process of being elected again for another term in the same position or office.

Government Expenditures

Monetary outlays by the government for goods, services, and public projects to benefit the economy or society.

Gross Domestic Product (GDP)

A measure of the economic performance of a country, indicating the total value of all goods and services produced within a given period.