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Q3: The work of the copywriter and the
Q12: One form of mobile advertising is sponsored
Q19: _ are jumbo, full-color transparencies backlighted by
Q29: The process of buying television advertising time
Q31: Most public relations people engage in press
Q50: The ability to fragment the mass audience
Q55: The Florida Swimming Pool Association hired a
Q63: Starbucks, The Body Shop, and Walmart are
Q84: In CYMK printing, the K stands for
Q93: What type of format traditionally produces the