Joshua, a Media Buyer, Has Been Instructed to Buy Billboards

question 36

Multiple Choice

Joshua, a media buyer, has been instructed to buy billboards in Phoenix, San Antonio, Los Angeles, and Atlanta. His customer wants the billboards to be in areas where its target audience-Hispanic females-will most likely see it. Short of flying to each location and personally selecting a site, what can Joshua do to satisfy his customer?

• A) He can use the annual billboard report issued by the American Advertising Association.
• B) He can use a global positioning system (GPS).
• C) He can use a national plant operator that provides a lifestyle location service.
• D) He can use computer software associated with VALS2.
• E) There is nothing he can do except fly to the cities and inspect each location personally.

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Fixed Exchange Rate

A currency system where the value of a currency is pegged to another currency, a basket of currencies, or a physical commodity like gold.

Exchange Rate

The price of one currency in terms of another, determining how much foreign currency can be exchanged for a unit of domestic currency.