Which Term Refers to an Out-Of-Home Medium That Includes Bus

question 37

Multiple Choice

Which term refers to an out-of-home medium that includes bus and taxicab advertising?

• A) Car-end posters
• B) Advertising integration
• C) Transportation advertising
• D) Transit advertising
• E) Geographic advertising

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Definitions:

Open Innovation

A business model that encourages companies to use both internal and external ideas and paths to market when advancing their technology.

Crowdsourcing

The practice of obtaining ideas, services, or content by soliciting contributions from a large group of people, typically from an online community.

Crowdsourcing

is the practice of obtaining ideas, services, or content by soliciting contributions from a large group of people, especially from an online community.

Innovative Ideas

Original and creative concepts that bring new solutions to problems or introduce unique improvements.