What Is the Focus of CRM Programs

question 74

Multiple Choice

What is the focus of CRM programs?

• A) Utilizing social media marketing
• B) Monitoring Internet privacy
• C) Retaining current customers
• D) Gaining Web site sponsors
• E) Prospecting for new clients

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Definitions:

Crowding Out

A situation in which increased government spending leads to a reduction in private sector spending and investment.

Contractionary Gap

A situation where an economy's real GDP is lower than its potential GDP, indicating underutilization of resources.

Cyclically Balanced

An economic situation where fiscal policy is designed to be neutral over the business cycle, allowing for temporary deficits or surpluses but aiming for a long-term balance.

Federal Deficits

The financial situation in which a government's expenditures exceed its revenues within a given fiscal year, leading to borrowing or the issuance of debt.