As an Element of the Media Mix,the Term _____ Refers

question 11

Multiple Choice

As an element of the media mix,the term _____ refers to the overall strategy of selecting media vehicles to achieve the desired message weight,reach,frequency,and continuity objectives.

• A) media
• B) methodology
• C) mechanics
• D) message
• E) motivation

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Definitions:

Hobsbawm

Eric J. Hobsbawm, a British historian known for his extensive work on the history of the 19th and 20th centuries, particularly on revolutions, the industrial age, and nation-building.

Great Depression

A severe worldwide economic depression that took place mostly during the 1930s, beginning in the United States.

Racism

Racism is the belief that a visible characteristic of a group, such as skin color, indicates group inferiority and justifies discrimination.

Poverty

A state or condition in which a person or community lacks the financial resources and essentials for a minimum standard of living.