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Which Term Refers to a Possible Exposure of the Advertising

question 27

Multiple Choice

Which term refers to a possible exposure of the advertising message to one audience member?


Definitions:

Negligence

The failure to exercise the care that a reasonably prudent person would exercise in like circumstances, resulting in harm or damage to another.

Legislation

The process of making or enacting laws; it also refers to the laws themselves that have been created through this process.

Unlimited Joint Liability

A legal obligation among partners that holds each personally responsible for the total debts of a partnership without limits.

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