Which Statement About the Use of Television in IMC Is

question 2

Multiple Choice

Which statement about the use of television in IMC is LEAST likely true?

• A) There is no better medium than television for image advertising.
• B) Many advertisers find that television is a good leverage tool.
• C) There is no better medium than television for imparting brand meaning to viewers.
• D) Advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
• E) Advertisers can take advantage of the relatively high CPM of television to reach out to many prospects.

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Definitions:

Oral Stage

The first stage in Freud's psychosexual development, extending from birth to about 18 months, where an infant's pleasure centers on the mouth.

Eats Too Much

The behavior of consuming food in quantities greater than what is required or considered healthy for an individual’s needs.

Fixated

An obsessive interest or attachment to someone or something.

Anal Stage

The second stage in Freud's psychosexual development theory, where pleasure centers on bowel and bladder elimination, and coping with demands for control.