Television Is Often Included in an IMC Approach to Advertising

question 23

Essay

Television is often included in an IMC approach to advertising.If an advertiser wanted to promote its brand,what advantage would television offer in achieving this goal?

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Definitions:

Athletic Shoes

are specially designed footwear aimed at enhancing performance in sports and physical activities.

Puma

A global athletic brand known for its footwear, apparel, and accessories designed for sports and fitness activities.

Price Elasticity

A gauge of the degree to which the amount of a product desired changes in response to a price adjustment.

DVD Capabilities

The functional features or technologies that enable a DVD player or drive to read, write, or rewrite discs.