Which of the Following Statements About Dates That Affect Purchases

question 93

Multiple Choice

Which of the following statements about dates that affect purchases of advertising in magazines is true?

• A) The in-hand date is the date printed on the magazine cover.
• B) The closing date is when the publisher needs all ad materials.
• C) The on-sale date typically coincides with the closing date.
• D) The cover date is the date the magazine is actually issued.
• E) The cover date and the on-sale date are synonymous.

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Definitions:

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