A Headline Reads, "Everybody Worries About the Cost of Fuel

question 52

Multiple Choice

A headline reads, "Everybody worries about the cost of fuel. Falcon airplane owners worry 20 to 60 percent less." The rest of the ad presents factual information about the fuel economy of Falcon airplanes. Which of the following has most likely been used in the Falcon ad?

• A) Institutional copy
• B) Picture-caption copy
• C) Straight-sell copy
• D) Dialogue copy
• E) Narrative copy

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Definitions:

Conduct

The manner in which individuals behave in a professional setting, often guided by organizational policies and ethical standards.

Business Standards

Established norms and ethical practices that guide the operations and conduct of businesses.

Coordination Dimension

The framework or strategies used in managing or aligning the operations and policies of different teams, departments, or organizations to achieve a common goal.

Global Strategy

A comprehensive plan developed by businesses to operate and compete on an international scale.