An Ad for Pûr Water Filters Has a Photo Which

question 4

Multiple Choice

An ad for Pûr water filters has a photo which shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey. The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."

• A) institutional
• B) picture-caption
• C) dialogue
• D) device
• E) straight-sell

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Definitions:

Population Proportion

A measure that represents the fraction of individuals in a population who exhibit a particular attribute or characteristic.

Sample Size

Sample Size is the number of observations or data points collected to form a sample from a population for statistical analysis.

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and buying preferences.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.