A SoBe Life Water Ad Features a Model and Hundreds

question 58

Multiple Choice

A SoBe Life Water ad features a model and hundreds of geckos.Since Geico,an insurance company,has made such good use of the gecko in its advertising,many viewers actually think the ad is for insurance instead of bottled water.In this case,the SoBe commercial acts as a _____ for Geico.

• A) hidden perceptual benefit
• B) problem/solution feature
• C) stimulus-response component
• D) subliminal perception
• E) mnemonic device

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Definitions:

Fractured

The medical term for a broken bone, which can range from small cracks to complete breaks across the bone.

Head

The upper part of the human body or the leading or front part of something, containing the brain, eyes, ears, nose, and mouth.

Left Femur

The thigh bone on the left side of the body, which is the longest and strongest bone in the human skeleton.

Vertebra

One of the small bones that make up the vertebral column (spine), providing structural support and protecting the spinal cord.