The Layout for the Script of a Television Commercial Is

question 85

Multiple Choice

The layout for the script of a television commercial is first seen as a _____,a series of frames or pictures that correspond to the commercial.

• A) storyboard
• B) mechanical
• C) rough
• D) dummy
• E) comp

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Definitions:

Kohlberg

refers to Lawrence Kohlberg, a psychologist known for his theory of moral development, which suggests that individuals progress through stages of moral reasoning.

Preconventional Level

A stage in Kohlberg's theory of moral development where an individual's sense of morality is externally controlled, based on consequences for oneself rather than societal standards.

Moral Development

The process through which individuals learn and apply concepts of right and wrong behavior, guided by cultural, social, and ethical norms.

Ethical Issue

A situation or problem that requires individuals or organizations to choose between alternatives that must be evaluated as right or wrong (ethical or unethical).