What Is the Last Step in Developing an Advertising Strategy

question 2

Multiple Choice

What is the last step in developing an advertising strategy?

• A) Determining the key components of the advertising mix
• B) Delivering the creative strategy to the creative department
• C) Developing a message strategy that meets the client's needs
• D) Evaluating how well the strategy supports the marketing plan
• E) Conducting a budget allocation based on local and industry standards

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Definitions:

Discrimination

The unfair treatment of various groups of individuals or objects based on race, age, or gender.

Superordinate Goals

These are overarching objectives shared by conflicting parties that can only be achieved through cooperation, thus helping to resolve or mitigate the conflict.

Bystander Effect

a phenomenon where individuals are less likely to offer help to a victim when other people are present, often due to a diffusion of responsibility.

Social Exchange Theory

A theory that describes how the relationship between individuals is formed by weighing the benefits and costs of interacting with each other.