The Print Ad for a New Clinique Perfume Shows a Photograph

question 29

Multiple Choice

The print ad for a new Clinique perfume shows a photograph with flames coming out of the sprayer and wrapping around the bottle to show how the perfume heats up passion. The creatives who designed this ad most likely intended the photo to be a(n) :

• A) psychosocial consequence.
• B) copy platform.
• C) attention-getting device.
• D) credibility-builder.
• E) action-stimulator.

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Definitions:

Temperature

A measure of the thermal energy of a substance, indicative of how hot or cold the substance is.

Kinetic-Molecular Theory

A theory that explains the properties of gases in terms of the motion of very small particles, considering their collisions as perfectly elastic.

Density

Density is the mass per unit volume of a substance or object, often measured in grams per cubic centimeter or kilograms per cubic meter.

Volume Decreases

A reduction in the amount of space that an object or substance occupies, often due to pressure or temperature changes.