An Ad for Asian Sensations' Newest Product Line of Snack

question 33

Multiple Choice

An ad for Asian Sensations' newest product line of snack foods encourages readers to "Thai something new." In this example, the word play is used to:

• A) persuade consumers to try an Asian Sensations snack.
• B) inform customers that Asian Sensations sells nutritious snacks.
• C) persuade customers to check the Web site of Asian Sensations.
• D) persuade retailers to carry more Asian Sensations snack foods.
• E) remind customers that Asian Sensations has been reformulated.

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Definitions:

Firm's Production

Refers to the total output of goods and services produced by a business within a certain period of time.

Inverse Demand

A representation of demand that expresses price as a function of quantity demanded, contrary to the usual demand function which expresses quantity demanded as a function of price.

Cournot Duopolists

Two firms in a market who decide on their production quantity independently and simultaneously to maximize profits, under the assumption of no further entry by other firms.

Total Cost

The complete cost of production, including fixed and variable expenses incurred in the creation of a product or service.