Which of the Following Would LEAST Likely Be Included in a Creative

question 32

Multiple Choice

Which of the following would LEAST likely be included in a creative strategy?

• A) Definition of the target audience
• B) Objective of the advertising
• C) The brand's personality
• D) Budget procedures
• E) Key benefits

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Definitions:

Direct Materials

Raw materials that are directly traceable to the production of specific goods or services.

Raw Materials

Basic materials that are used in the manufacturing process to produce goods or finished products.

Product Costs

The costs directly associated with the creation of a product, including direct materials, direct labor, and manufacturing overhead.

Work in Process

Inventory category that includes goods partially through the production process, not yet ready for sale.