One Way That Copywriters Create Interest in Their Ads Is

question 23

Multiple Choice

One way that copywriters create interest in their ads is to

• A) use the word "you" frequently.
• B) write lengthy, technical copy.
• C) use multimedia components.
• D) write three-word headlines.
• E) use actual consumers.

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Definitions:

Ethical Problems

Involve dilemmas or situations that require a choice between competing sets of principles or standards, raising questions of right and wrong in human actions.

Organizational Change Activities

Actions and initiatives taken to modify processes, culture, or structure within an organization.

Artifacts

Tangible aspects or objects created by humans which represent elements of culture, including technology, artwork, and tools, in organizational research often related to the physical items that reflect company culture.

Tangible Objects

Physical items that can be seen, touched, and measured, as opposed to abstract concepts or virtual items.