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Mycogen Seeds has announced details of its Over-the-Top program for 2014. This unique program offers cash rebates to customers who purchase both Mycogen brand products and any of 16 selected crop protection products from Dow AgroSciences. According to the advertising pyramid, the purpose of this rebate is to encourage:
Secondary Sex Characteristics
Physical features that distinguish the two sexes from each other, apart from the reproductive organs, that emerge during puberty.
Tertiary Sex Characteristics
Characteristics not directly involved in reproduction but which differentiate between the sexes, such as voice pitch or hair patterns; this term is not strictly used in scientific literature and could be considered incorrect.
Broadening Shoulders
A metaphor for taking on more responsibilities or preparing to handle more challenges.
Hypothalamus
A region of the brain that controls an enormous number of bodily functions, including hunger, thirst, emotions, and the circadian rhythms.
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