Which of the Following Statements About the Relationship of Advertising

question 48

Multiple Choice

Which of the following statements about the relationship of advertising to sales and profits is most likely true?

• A) Market share increases are more directly related to marketing budget increases than to price reductions.
• B) In most cases, sales will remain constant even if there are additional advertising investments.
• C) There will be no sales for an organization without online advertising.
• D) The durability of advertising is long-term rather than short-term.
• E) There is no saturation level for advertising.

---

Definitions:

Arousal Theory

The theory in psychology that suggests there is an optimal level of arousal or alertness for best performance on tasks.

Sensation-seeker

An individual who seeks out experiences that are varied, novel, complex, and intense, often at the risk of physical or social safety.

Extreme Sports

Sporting activities that involve high levels of risk, adrenaline, and excitement, often performed in exotic or challenging environments.

Arousal

A state of physiological and psychological wakefulness, alertness, and activation.