In Its Ads, Dynakor States That You Can Take the Dynakor

question 24

Multiple Choice

In its ads, Dynakor states that you can take the Dynakor weight-loss formula and "eat all you want and still lose weight." According to the creative pyramid, this type of problem-solving ad will most likely build an ad's:

• A) desirability
• B) creativity.
• C) interest.
• D) clarity.
• E) credibility.

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Definitions:

Incidental Damages

Compensation for reasonable expenses directly arising from a breach of contract, not including consequential damages.

Purchase Price

The total cost that a buyer spends to acquire a product or service.

Market Price

The present rate at which a service or asset is available for purchase or sale on the market.

Contract Price

The agreed-upon amount of money one party will pay another in exchange for the fulfillment of agreed-upon obligations.