Why Do Marketing Researchers Use Nonprobability Samples That May Not

question 99

Essay

Why do marketing researchers use nonprobability samples that may not be representative of the universe being studied?

---

Definitions:

Heredity

The inheritance of physical or mental qualities through genes from ancestors to descendants.

Flynn Effect

The observed rise over time in standardized intelligence test scores, theorized to be caused by various factors such as improved nutrition and education.

IQ Tests

Set exams designed to quantify cognitive skills and the intelligence of individuals.

Crystallized Intelligence

A form of intelligence that involves the ability to use knowledge, experience, and skills that have been learned over time.