Considering the Elaboration Likelihood Model, Which of the Following Purchases

question 9

Multiple Choice

Considering the Elaboration Likelihood Model, which of the following purchases would most likely involve the central route to persuasion?

• A) A Mother's Day card
• B) A box of paper clips
• C) A bag of Lays potato chips
• D) A carton of eggs
• E) A McDonald's Happy Meal

Appraise the influence of individual and group behaviours on the spread of stories or actions in a societal context.

Assess the relationship between social pressure, societal norms, and crowd behaviour.

Explain the sociological significance of moral entrepreneurs and their impact on societal norms and laws.

Understand the processes through which unsubstantiated stories (rumours) evolve and influence public perception and behaviour.

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Definitions:

Laboratory Study

Research conducted in a controlled environment where variables can be manipulated to observe their effects on subjects.

Fails to Generalize

A situation where an individual or system cannot apply learned information or behaviors to similar situations outside of the original context.

Research Methods

Various strategies, tools, and techniques used to investigate questions and acquire knowledge in scientific contexts.

Correlation

A statistical measure that indicates the extent to which two variables fluctuate together, denoting a relationship but not causation.