The Basic Goal of a Positioning Strategy Is To

question 16

Multiple Choice

The basic goal of a positioning strategy is to:

• A) own a word that establishes the product in the prospect's mind.
• B) create a long-term market for a product category.
• C) correlate the total product concept with the product's position in the PLC.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

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Definitions:

Stimulant

A substance that raises levels of physiological or nervous activity in the body.

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The degree or measure of a person's subjective well-being and contentment.

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The life event or choice of becoming a parent and raising offspring.

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The fundamental levels of physiological alertness and responsiveness in an individual.