There Are Many Different Brands of Candy on the Shelves

question 15

Multiple Choice

There are many different brands of candy on the shelves of most supermarkets. The manufacturer of Dale Jr.'s Big Mo candy bars, aimed at NASCAR fans, hopes to create _____ so that customers will perceive why it is a better brand of candy than all the rest in the market.

• A) secondary demand
• B) selective demand
• C) primary demand
• D) pioneering demand
• E) utility of demand

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Definitions:

Buying and Selling

The basic components of commerce involving the exchange of goods or services for money or other goods between parties.

Goods and Services

This term describes the combination of tangible products and intangible activities provided to fulfill consumer needs and desires.

Primary Activities

Fundamental functions and processes conducted by a business that directly relate to the creation, sale, maintenance, and support of a product or service.

Add Value

The process of increasing the worth of a product or service, often by improving quality, enhancing features, or improving its appeal.