Purchase Occasion Is a Psychographic Variable Used to Segment Consumer

question 45

True/False

Purchase occasion is a psychographic variable used to segment consumer markets.

---

Definitions:

Repress Memories

Repress memories involves unconsciously blocking out memories of traumatic or distressing events as a psychological defense mechanism.

Looking Glass Self

A sociological concept that suggests our self-image is shaped by how others perceive us and the feedback we receive from them.

Judged

The act or process of forming an opinion or evaluation by discerning and comparing.

Make-Believe Game

A type of play involving pretend or imaginative scenarios, often with specific roles assumed by the players.