Maidenform Is a Global Intimate Apparel Company That Designs, Sources

question 17

Multiple Choice

Maidenform is a global intimate apparel company that designs, sources, and markets products such as bras, panties, and "shape wear" under the Maidenform, Flexees, Lilyette, and Control It brand names. Which branding strategy does Maidenform use?

• A) Individual branding
• B) Regional branding
• C) Psychological branding
• D) Private labeling
• E) Family branding

---

Definitions:

Open Market Operations

The buying and selling of government securities by a central bank in order to control the money supply and influence interest rates.

Excess Reserves

The capital reserves held by a bank or financial institution in excess of what is required by regulators, central bank, or other governing body.

Actual Reserves

The amount of funds that a bank has on hand and available to lend, beyond its reserve requirements.

Required Reserves

The minimum amount of funds a bank must hold in reserve against deposit liabilities, as mandated by regulatory authorities.