In Advertising,a Retainer Is

question 16

Multiple Choice

In advertising,a retainer is

• A) the same as a straight fee.
• B) a commission that is paid on a monthly rate.
• C) a form of markup paid by nonprofit organizations.
• D) the cost for reserving TV and radio time.
• E) a commission paid to media-buying services.

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Definitions:

Situation Analysis

An assessment process to identify the current state and conditions affecting an organization or project, considering internal and external factors.

Strategic PR

Public relations strategies aimed at managing the spread of information between an organization and the public to fulfill organizational goals.

Define Problem

The process of clearly identifying and outlining a specific issue or challenge to be addressed.

Effective PR

Public relations strategies that successfully manage the spread of information between an organization and its publics to enhance its image or address issues.