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What should be the advertising manager's first step when asked to develop an advertising plan?
Inventory
A company's merchandise, raw materials, and finished and unfinished products which have not yet been sold.
Current Asset
Assets that are expected to be converted into cash, sold, or consumed in the business within a year or within the operating cycle.
Operating Expenses
Expenses incurred through normal business operations, such as salaries, rent, utilities, and office supplies, which are not directly tied to the production of goods or services.
Sales Revenue
Sales Revenue is the income received by a company from its sales of goods or the provision of services, before any costs or expenses are deducted.
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