Examlex
The key to a successful emotional appeal is to create a bond between the consumer and the brand.
Representative Sample
A subset of a population that accurately reflects the members of the entire population.
Population of Interest
The complete set of individuals or elements who are the subject of study in a statistical analysis.
Hand-picked
Selected with great care or with particular criteria in mind.
T-statistic
A value used in statistical analysis that measures the size of the difference relative to the variation in a sample data set.
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