Yesenia Is Working on an Advertisement to Promote Consumer Awareness

question 111

Multiple Choice

Yesenia is working on an advertisement to promote consumer awareness of the danger of solar radiation causing skin cancer.Yesenia's first concern will be to

• A) get consumers' attention.
• B) enlist creative advertising designers.
• C) make sure firms producing sunscreen lotions approve.
• D) collect a petition in support of controls against global warming.
• E) use public relations to buy advertising space.

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Definitions:

Business Factors

include the various elements that influence the operation and success of a company, such as market trends, competition, and internal capabilities.

Number

A mathematical object used to count, measure, and label; fundamental in mathematics.

Quality

The standard of something as measured against other things of a similar kind; the degree of excellence of something.

Creativity

The use of imagination or original ideas to create something; inventiveness.