Advertising Slogans Such as "Don't Text and Drive" and "Buy

question 127

Multiple Choice

Advertising slogans such as "Don't text and drive" and "Buy flood insurance before it is too late" are examples of ads designed to

• A)provide information.
• B)remind consumers.
• C)recruit employees.
• D)persuade consumers to take action.
• E)generate goodwill.

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Definitions:

Lay Language

Simplified language that is easily understood by individuals without specialized knowledge.

Randomized Controlled Trial (RCT)

A study design that randomly assigns participants into an experimental group or a control group to measure the effectiveness of interventions.

Gold Standard

Refers to the best, most reliable, or most prestigious thing of its type.

Peer-reviewed Article

A scholarly work that has been evaluated and deemed credible by experts in the same field before publication.