The Additional Sales That Can Be Attributed to an Advertising

question 16

Multiple Choice

The additional sales that can be attributed to an advertising campaign are known as

• A)payload.
• B)impact.
• C)lift.
• D)the campaign increment.
• E)ROI.

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Definitions:

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, and environment.

Heroin

An opioid drug derived from morphine, highly addictive, and used illicitly for its euphoric effects.

Morphine

A powerful opioid analgesic drug derived from the opium poppy, used to relieve severe pain.

Addiction

A psychological or physical inability to stop consuming a chemical, drug, activity, or substance, even though it is causing psychological and physical harm.