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What Type of Advertising Appeal Is Most Appropriate for a Marketer

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Essay

What type of advertising appeal is most appropriate for a marketer introducing hydrogen-powered automobiles to consumers?

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Definitions:

Naysayers

Individuals who are often negative or skeptical about ideas and refuse to believe that something might be successful or positive.

Yea-Sayers

Individuals who habitually agree with or support a particular idea, person, or group.

Hits

In the context of memory and recognition, correct identifications of previously seen or experienced stimuli.

Light Waves

Electromagnetic waves that are visible to the human eye, responsible for the phenomenon of sight.

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