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What type of advertising appeal is most appropriate for a marketer introducing hydrogen-powered automobiles to consumers?
Naysayers
Individuals who are often negative or skeptical about ideas and refuse to believe that something might be successful or positive.
Yea-Sayers
Individuals who habitually agree with or support a particular idea, person, or group.
Hits
In the context of memory and recognition, correct identifications of previously seen or experienced stimuli.
Light Waves
Electromagnetic waves that are visible to the human eye, responsible for the phenomenon of sight.
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