One Difficulty Associated with Using Advertising as Part of a Marketer's

question 133

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is

• A) breaking through the clutter of other messages targeted for the same audience.
• B) that it is more expensive than personal selling.
• C) that it only works when communicating to the most uninformed consumers.
• D) that government regulations have significantly decreased allowable advertising frequencies.
• E) that it is considered old-fashioned by many younger consumers.

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Definitions:

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