Which of the Following Is the LEAST Interactive IMC Strategy

question 1

Multiple Choice

Which of the following is the LEAST interactive IMC strategy?

• A) personal selling
• B) mobile marketing
• C) online marketing via social media
• D) direct marketing via catalog
• E) direct marketing via telemarketing

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Definitions:

Inflation Rate

The percentage rate of change in price levels over time, often calculated as the annual rate of increase in the Consumer Price Index (CPI).

Adverse Supply Shock

An unexpected event that suddenly decreases supply, potentially increasing prices and decreasing the quantity available for consumers.

Money Supply

At any specified time, the overall financial assets available in an economy, covering cash, coins, and the balances in checking and savings accounts.

Output

The amount of goods or services produced by a company, industry, or economy within a specific period.