One Difficulty Associated with Using Advertising as Part of a Marketer's

question 133

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is

• A) breaking through the clutter of other messages targeted for the same audience.
• B) that it is more expensive than personal selling.
• C) that it only works when communicating to the most uninformed consumers.
• D) that government regulations have significantly decreased allowable advertising frequencies.
• E) that it is considered old-fashioned by many younger consumers.

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Definitions:

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to another, when the latter has reasonably relied on that promise to their detriment.

Consideration

A crucial element in contract law, referring to something of value promised to another when forming a contract.

Bilateral Contracts

Contracts involving two parties where each party makes a promise to the other.

Unilateral Contracts

Contracts in which one party makes a promise in exchange for an act by the other party.