From a Consumer's Perspective, All of the Following Are Interactive

question 5

Multiple Choice

From a consumer's perspective, all of the following are interactive elements of an IMC strategy EXCEPT

• A) personal selling.
• B) consumer contests.
• C) mobile marketing.
• D) public relations.
• E) telemarketing.

---

Definitions:

Statement Of Income

This financial document reports a company's financial performance over a specific period, showing revenues, expenses, and net income.

Classifying Expenses

The process of categorizing expenses in financial records to accurately represent the nature of each expenditure.

Administrative Expenses

Overheads and costs relating to the general operation of a business, including salaries of non-sales personnel, rent, and utilities.

Profit Margin

A financial metric used to evaluate a company's profitability by comparing net income to revenue.