Which of the Following Is the LEAST Interactive IMC Strategy

question 1

Multiple Choice

Which of the following is the LEAST interactive IMC strategy?

• A) personal selling
• B) mobile marketing
• C) online marketing via social media
• D) direct marketing via catalog
• E) direct marketing via telemarketing

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Definitions:

Future Value

The value of a current asset at a specified date in the future based on an assumed rate of growth.

Market Rate

The prevailing interest rate available in the marketplace for loans, savings, and investments, often determined by the forces of supply and demand.

Expected Profit

The anticipated financial gain from a business venture or investment, considering both potential risks and rewards.

Current Cost

The cost of purchasing an asset or service at the present time, considering the most recent market values.