Paul's Family Has Owned and Operated a Small Chain of Conventional

question 64

Multiple Choice

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

• A) emphasize fresh, locally sourced perishables.
• B) target the broadest possible customer base.
• C) eliminate customer frills and extras.
• D) offer fewer private-label brands.
• E) offer more national brand packaged goods and few perishables.

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