When Burroughs Wellcome Introduced the First Anti-AIDS Drugs, It Initially

question 8

Multiple Choice

When Burroughs Wellcome introduced the first anti-AIDS drugs, it initially set the price at $10,000 for a year's supply. Burroughs Wellcome was probably pursuing a __________ pricing strategy.

• A) skimming
• B) introductory
• C) slotting allowance
• D) market penetration
• E) cost-based

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Definitions:

Weighted-Average Method

An inventory costing method that assigns cost to inventory on the basis of the average cost of all similar goods available during the period.

Equivalent Units of Production

A conversion of partially completed units into a number of fully completed units during a period, used in process costing systems.

Costs Per Equivalent Unit

A calculation used in process costing that determines the cost of a single completed unit, considering work done on partial units.

Weighted-Average Method

A costing method used in manufacturing and accounting that averages the cost of inventory by taking the total cost of goods available for sale and dividing it by the total number of goods available.