Marketers Can Take Advantage of the Variable Nature of Services

question 87

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A) merging services with products.
• B) customizing services to meet customers' needs.
• C) offering to expedite intangibles.
• D) expanding the standards gap.
• E) strict standardization.

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Definitions:

Cognitive Developmental Level

Refers to the stage of cognitive maturity or ability that an individual has reached, often used in the context of children's intellectual growth and learning.

Lecturing

The act of delivering an educational or informative speech to an audience, typically in academic settings but also used in various training contexts.

Large Groups

Large groups are collections of individuals, usually more than ten, gathered for a specific purpose, activity, or membership in a shared interest or organization.

Printed Materials

Physical documents or publications, such as books, magazines, flyers, or brochures, produced through printing.