David's Marketing Research Returned the Finding That Customers Were Staying

question 111

Multiple Choice

David's marketing research returned the finding that customers were staying away from his bookstore because of a lack of services like gift cards,return policies,and special orders.David was shocked."Nobody ever asks about that stuff! If it were that important,people would ask about it." David is likely suffering from a(n) ________ gap.

• A) knowledge
• B) standards
• C) ethics
• D) delivery
• E) communications

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Definitions:

Cognitive Dissonance

The psychological discomfort felt when holding two or more conflicting beliefs, ideas, or values at the same time.

Amazon Fire HD 10

A tablet developed by Amazon, featuring a 10-inch display primarily used for consuming digital media such as books, videos, and music.

Samsung Galaxy Tab S6

A high-end Android tablet developed by Samsung Electronics, known for its AMOLED display, S Pen stylus, and productivity features.

Limited Problem Solving

A consumer decision-making process used for purchases that require a moderate level of deliberation and consideration.