Firms Can Close the ________ Gap by Matching Customer Expectations

question 93

Multiple Choice

Firms can close the ________ gap by matching customer expectations with actual service through use of marketing metrics.

• A)seniority
• B)knowledge
• C)standards
• D)delivery
• E)communication

---

Definitions:

Entrepreneurship

The process of designing, launching, and running a new business, which typically starts as a small business, such as a startup company.

Entrepreneur

An individual who initiates, manages, and assumes the risks of a business or enterprise, aiming for economic profits.

Entrepreneurial Ability

The unique set of skills, insights, and attitudes necessary to identify opportunities and mobilize resources effectively to establish and grow a venture.

Passive Resources

Resources that are not actively managed but contribute to production or value through their existence or inherent attributes.