Just as Marketers Create Value by Meeting the Needs and Wants

question 42

Multiple Choice

Just as marketers create value by meeting the needs and wants of consumers, market researchers create value if

• A) the research is expensive.
• B) all participants like the research design.
• C) the research does not cost too much.
• D) the results will be used in making management decisions.
• E) the research is finished quickly.

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Definitions:

Milgram's Study

Milgram's study was a series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of participants to obey authority figures who instructed them to perform acts conflicting with their personal conscience.

Highest Shock Intensity

Highest shock intensity refers to the maximum strength of an electrical shock that can be administered or experienced.

Cognitive Reinterpretation

involves altering the way one perceives and thinks about potentially distressing situations or stimuli, often used as a coping mechanism.

Authoritarian Personality

A personality type characterized by strict adherence to conventional values and a belief in absolute obedience or respect towards authority.