Caroline Needs to Find Information About Income and Age Distribution

question 60

Multiple Choice

Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be

• A) door-to-door surveys.
• B) focus group interviews.
• C) syndicated data.
• D) sales invoices at public libraries.
• E) U.S. census data.

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Definitions:

Market Development

Strategies aimed at finding new markets or expanding existing markets for a product or service to increase sales and market share.

Product Development

The process of bringing a new product or service to market, from the initial idea through design, manufacturing, and marketing.

Product Life Cycle

Describes the progression of a product through different market phases, including its launch, rapid growth, saturation, and eventual phase-out.

New Product Features

Innovations or improvements added to a product to enhance its performance, usability, or attractiveness to consumers.