The Number of Customers Who Discontinue Their Use of a Service

question 69

Multiple Choice

The number of customers who discontinue their use of a service divided by the average number of total participants is called

• A) churn.
• B) customer retention.
• C) customer lifetime value.
• D) cancellation cost.
• E) customer loyalty.

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Definitions:

Leap Years

Years with 366 days, occurring every four years, to keep the calendar year synchronized with the astronomical year.

Surety Financing Company

A surety financing company provides financial guarantees for obligations made by the principal, ensuring contract completion in the event of default.

Discounted

A reduction applied to the regular price of products or services, often used as an incentive for customers.

Maturity Value

The amount payable to the holder of a financial instrument at its maturity date, including principal and any accrued interest.