Paul Subscribes to an Internet Service That Alerts Him Whenever

question 141

Multiple Choice

Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. Paul is using this type of market research primarily to

• A) provide a link between him and his production center.
• B) help him understand the needs of his customers.
• C) monitor his competitors.
• D) increase profits through the sale of syndicated data.
• E) decide how to price his new products.

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Definitions:

HRIS

Human Resource Information System, a software or online solution used for data entry, data tracking, and the data information needs of an organization's human resources (HR) management.

Organizational Decision Makers

Individuals or groups within an organization who have the authority to make important decisions affecting the organization's direction or operation.

Internal Supply Estimates

Projections or assessments of the availability of resources, personnel, or capabilities within an organization to meet its current or future needs.

Economic Force

A factor that influences the direction and dynamics of an economy, including elements like supply and demand, inflation, and government policy.